Tag Archives: Communication

What it means to be a Thought Leader With John LoDuca Part 2. (Ep 34)

Humans have been using storytelling to communicate, pass on knowledge and connect for thousands of years.

But, did you know that when you share your wisdom and stories, and package them in the right way,  your stories actually become assets in your business?

In this episode, Deirdre Van Nest has a conversation with John LoDuca, founder of Playbook Builder, to discuss the importance of storytelling, packaging your wisdom, and how thought leadership connects AND impacts us all.

Deirdre and John discuss: 

  • The three core elements of thought leadership
  • How stories play a role in thought leadership and why it’s so important to use stories to convey your wisdom
  • How Playbook Builder leverages your time and makes it easy to share your wisdom (the most valuable asset your company has)with your clients and team members 
  • And more

Connect With John LoDuca:

Connect With Crazy Good Talks®:

If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can: 

  • Quickly build trust 
  • Help clients make decisions faster
  • And Attract and win more business

We’d LOVE to help!  Please click here to schedule a free 30 minute Strategy Session with a member of our team.

About Our Guest:

Jon is founder and president of The Wisdom Link (founded in 2002), an intellectual capital development firm where he’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder (founded in 2012), a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top 1⁄2% income earning entrepreneurs from across the US, UK and CAN, Jon is called upon to provide leadership, market strategy and the tactical resources to harvest, package and monetize the unique processes and best practices of leading companies. Jon has been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, founder of The Wisdom Network – a private think-tank, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TED, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.


REPLAY – How to Grab Attention from the First Words Out of Your Mouth

One of the biggest challenges a presenter has is grabbing the attention of your audience from the first words out of your mouth. 

In this episode of Crazy Good Talks®, Deirdre will teach you how to inspire your audience and hook them at the beginning of every presentation both virtually and in person.

In this episode you will learn:

  • Why you should skip the “unpleasant pleasantries” in your opening
  • Techniques to open your next presentation with a bang
  • Deirdre’s three go-to-ways to open a presentation
  • The difference between opening a presentation virtually and in person
  • And more!

Tune in to learn more about how you can captivate your audience from the first words out of your mouth.

Resources:  Crazy Good Talks® | Deirdre Van Nest


23. Stop Juggling All The Balls With Erin Botsford CFP®

It’s time to stop juggling all those balls. Having your own business or practice doesn’t have to be so stressful. You CAN create a self managing company. 

In this episode, Deirdre Van Nest speaks with Barron’s top 100 advisor Erin Botsford, CPF®, founder and chief executive officer at The Advisor Authority. Hear about Erin’s extraordinary business success story, how her company supports orphans in Africa and her strategies for creating a business that runs itself. 

Erin discusses: 

  • Why your business shouldn’t be your life, it should be the benefactor of your life
  • Why you NEVER want to be the smartest person in the room
  • How to increase your credibility and make yourself more approachable.
  • How she was able to take 6 months off and still have a rocking business 
  • And more


Connect With Erin Botsford:

Connect With Crazy Good Talks®:

About Our Guest:

Erin Botsford, CPF® is driven to help financial advisors serve more clients, make more money, and have more freedom in their business with the RIGHT training and tools. Her passion is seeing other financial advisors grow their businesses and succeed. This is why she has created an accessible and easy-to-follow course, so you can condense decades into days with the right tools and systems to give you true freedom in your business. 



22. 13 Mistakes That Stop You From Becoming a Crazy Good Speaker (And How To Fix Them!)

Are you struggling to hold your audience’s attention and own the room every time you speak? If so, you might be making the most common delivery mistakes without realizing it. 

Let’s turn that around!

In this episode, Deirdre Van Nest unpacks 13 mistakes that derail speakers of all experience levels from giving a Crazy Good Talk®! Not only that, but she shares how to make improvements right away — these are the major tips Deirdre has learned from helping thousands of professionals bring in business faster and impact more lives through public speaking.

Deirdre discusses:

  • How to give your audience advice without ever sounding preachy
  • The basics of how to move with purpose while on stage-don’t be a ‘pacer’ or ‘swayer’.
  • What it looks like to aim for connection over perfection as a speaker
  • Why it’s a mistake to address your audience as a group (and what to do instead)
  • And more


Connect With Crazy Good Talks®:


20. How Harnessing the Power of Emotions Will Create Value in Your Presentations With Sam Palazzolo

There are two emotions you can use to motivate and inspire your audience every time you speak.

In this episode, Deirdre Van Nest talks with Sam Palazzolo, the managing director at Tip of the Spear Ventures and author of “The Influential Leader”. Sam shares his advice on harnessing the power of two emotions to build yourself as an authority figure to influence and persuade your audience through your messaging.

Sam discusses:

  • How to establish value creation through the power of questions
  • Two types of emotions to motivate and inspire your audience
  • The Kiss of Death emotion you must avoid and why

And more!


Connect With Sam Palazzolo:

Connect With Crazy Good Talks®:

About Our Guest:

Sam Palazzolo brings a wealth of expertise to his client base, composed of Fortune 100, Mid-Cap, and Startup companies. A hands-on C-suite leader, he brings a unique blend of expertise to the daily challenges of leadership/business under pressure. In this New Economy, leaders and their organizations desire a different perspective faster with results, and he establishes the launch-pad for exponential growth!

Sam is Managing Director at Tip of the Spear Ventures, a Private Equity/Venture Capital and Business Advisory Services firm he established in 2012. In addition to his work at Tip, he founded The Javelin Institute, a 501(c)(3) nonprofit providing Executive Education through Leadership Development and Executive Coaching programs. He also acts as an Adjunct Professor at the University of Nevada Las Vegas (UNLV) where he annually instructs an Executive Education course based on his fifth book (“Leading at the Tip of the Spear: The Leader” published 2018).

15. Writing a Book Using the Crazy Good Talks® Blueprint With Ross Marino

Do you have a book inside you that’s aching to get out?

Of course you do! Well, you’re in luck because the Crazy Good Talks® Blueprint will give you the guidance and structure to write it.

In this episode, Deirdre Van Nest is joined by Ross Marino CFP®, the founder and chief executive officer at Advisor2X. You will learn how Ross Marino CFP® used the Crazy Good Talks Blueprint to write his book. You will also discover how you can use the Crazy Good Talks® Blueprint to make an impact with your words and ideas.

Ross discusses: 

  • How he and co-author Susan Bradley encourage their readers to feel, think, and act differently
  • Tips and tricks he learned from the Crazy Good Talks® Blueprint to help write his book
  • Top three strategies he used to write his book from the Crazy Good Talks® Blueprint
  • How opening up with a bang changed his on-stage experience
  • And more


Connect With Ross Marino:

Connect With Crazy Good Talks®:

About Our Guest:

Ross Marino’s fascination with business and investments started in the 9th grade, when he received a copy of Money Magazine as a birthday gift. That fascination led to his career as a financial planner. He founded Transitus Wealth Partners, which has helped individuals, families, and business owners make decisions through life transitions for over 30 years.

In 2010, Ross founded Advisor2X™ to help other advisors grow their individual and family financial planning and employer plan practices. Advisor2X™ has hosted over 1,000 events in 40 cities for over 30,000 advisors.