Tag Archives: Storytelling

What it means to be a Thought Leader With John LoDuca Part 2. (Ep 34)

Humans have been using storytelling to communicate, pass on knowledge and connect for thousands of years.

But, did you know that when you share your wisdom and stories, and package them in the right way,  your stories actually become assets in your business?

In this episode, Deirdre Van Nest has a conversation with John LoDuca, founder of Playbook Builder, to discuss the importance of storytelling, packaging your wisdom, and how thought leadership connects AND impacts us all.

Deirdre and John discuss: 

  • The three core elements of thought leadership
  • How stories play a role in thought leadership and why it’s so important to use stories to convey your wisdom
  • How Playbook Builder leverages your time and makes it easy to share your wisdom (the most valuable asset your company has)with your clients and team members 
  • And more

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Connect With Crazy Good Talks®:

If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can: 

  • Quickly build trust 
  • Help clients make decisions faster
  • And Attract and win more business

We’d LOVE to help!  Please click here to schedule a free 30 minute Strategy Session with a member of our team.

About Our Guest:

Jon is founder and president of The Wisdom Link (founded in 2002), an intellectual capital development firm where he’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder (founded in 2012), a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top 1⁄2% income earning entrepreneurs from across the US, UK and CAN, Jon is called upon to provide leadership, market strategy and the tactical resources to harvest, package and monetize the unique processes and best practices of leading companies. Jon has been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, founder of The Wisdom Network – a private think-tank, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TED, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.


Why “Killing your Darlings” Is Absolutely Critical in Storytelling (Ep 29)

Would you believe that the subject matter of a great story is almost irrelevant?

What makes a story great and what can RUIN it… is all in the editing! Finding the right details in a story to capture the audience’s attention and relate to the presentation’s topic is much more important than having an action-packed story.

In this episode, Deirdre Van Nest reveals the importance of editing and why a great story is not what you leave in but what you take out.

Deirdre discusses: 

  • The number one editing skill you need to develop when writing your speeches and stories
  • Two types of stories every business owner needs to be telling
  • How the Asset Creation Team at Crazy Good Talks helps clients create engaging and strategic business stories
  • Two simple ways to find the details that are distracting and not useful in a story
  • The first steps to take when you start developing your story
  • And more


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19. How To Be More Vulnerable When You Express Yourself – Without Scaring People Away

As a speaker, you’ve probably heard this advice: “Be vulnerable. It will help your audience connect with you.” 

But when does being vulnerable cross into TMI? After all, you want to engage your audience and Own the Room –– not clear it!

In this episode, Deirdre Van Nest shares two ways to show vulnerability that builds trust, likeability, and connection with your audience. You will learn how to serve your audience with every story you tell (and avoid sharing too much information!).

Deirdre discusses: 

  • The benefits of showing vulnerability in a professional business setting
  • Top reasons to share your life experiences with your audience
  • What gratuitous vulnerability is (and reasons to avoid it)
  • How to demonstrate vulnerability, connection, and humanity through storytelling
  • And more


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