Tag Archives: Business

FEATURE

35. How Saying ‘No’ Can Create New Opportunities in Your Business



Do you know that feeling when you take on too much at once and feel like you’re spinning a million plates that could fall and break any second?

Deirdre Van Nest knows this feeling all too well.

The way to get out of this chaos is knowing when to say NO. With this in mind, we have made the hard decision of temporarily pausing the Crazy Good Talks podcast.

In this episode, Deirdre explains why the Crazy Good Talks podcast is going on a short break.

Deirdre discusses: 

  • Her new journey to create a legacy business
  • How saying NO can create new opportunities for your business
  • What the CGT team is working on during this break  
  • When you can expect the Crazy Good Talks podcast to return
  • And more

Connect With Crazy Good Talks®:

If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can: 

  • Quickly build trust 
  • Help clients make decisions faster
  • And Attract and win more business

We’d LOVE to help!  Please click here to schedule a free 30 minute Strategy Session with a member of our team.




What it means to be a Thought Leader With John LoDuca Part 2. (Ep 34)



Humans have been using storytelling to communicate, pass on knowledge and connect for thousands of years.

But, did you know that when you share your wisdom and stories, and package them in the right way,  your stories actually become assets in your business?

In this episode, Deirdre Van Nest has a conversation with John LoDuca, founder of Playbook Builder, to discuss the importance of storytelling, packaging your wisdom, and how thought leadership connects AND impacts us all.

Deirdre and John discuss: 

  • The three core elements of thought leadership
  • How stories play a role in thought leadership and why it’s so important to use stories to convey your wisdom
  • How Playbook Builder leverages your time and makes it easy to share your wisdom (the most valuable asset your company has)with your clients and team members 
  • And more

Connect With John LoDuca:

Connect With Crazy Good Talks®:

If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can: 

  • Quickly build trust 
  • Help clients make decisions faster
  • And Attract and win more business

We’d LOVE to help!  Please click here to schedule a free 30 minute Strategy Session with a member of our team.

About Our Guest:

Jon is founder and president of The Wisdom Link (founded in 2002), an intellectual capital development firm where he’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder (founded in 2012), a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top 1⁄2% income earning entrepreneurs from across the US, UK and CAN, Jon is called upon to provide leadership, market strategy and the tactical resources to harvest, package and monetize the unique processes and best practices of leading companies. Jon has been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, founder of The Wisdom Network – a private think-tank, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TED, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.



What It Means To Be a Thought Leader With John LoDuca Part 1. (Ep 33)



A ‘Thought Leader’ has the ability to transform people, industries, and sometimes even the world.

In order to be considered a thought leader you must voice (or pen) original ideas AND you must differentiate yourself through a unique process. 

In this episode, Deirdre Van Nest speaks with John LoDuca, founder of Playbook Builder, about how to capitalize on your wisdom and be viewed as a thought leader.

Deirdre and John discuss: 

  • What exactly IS ‘Thought Leadership’?
  • How to package your wisdom to stand out from the herd.
  • Why creating a unique process is a key element in differentiating yourself.
  • Top tips for identifying your own unique process.
  • And more

Resources: 

Connect With John LoDuca:

Connect With Crazy Good Talks®:

If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can: 

  • Quickly build trust 
  • Help clients make decisions faster
  • And Attract and win more business

We’d LOVE to help!  Please click here to schedule a free 30 minute Strategy Session with a member of our team.

About Our Guest:

Jon is founder and president of The Wisdom Link (founded in 2002), an intellectual capital development firm where he’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder (founded in 2012), a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top 1⁄2% income earning entrepreneurs from across the US, UK and CAN, Jon is called upon to provide leadership, market strategy and the tactical resources to harvest, package and monetize the unique processes and best practices of leading companies. Jon has been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, founder of The Wisdom Network – a private think-tank, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TED, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.


25. How to be RADICALLY Relevant With Bill Cates



FACT: Your clients are INUNDATED with messages and attention spans are short.

That’s why when you express yourself, you MUST take the time needed to create messages that are relevant and interesting. Messages that stand out, can make or break your client and audience engagement. 

In this episode of Crazy Good Talks®, Deirdre talks to Bill Cates, speaker, referral coach, and member of the Speaker Hall of Fame, about his latest book, “Radical Relevance”. They discuss ways to help financial professionals and entrepreneurs remain relevant in all their messaging so that their target audience can’t help but respond. 

Deirdre and Bill discuss: 

  • Target markets and how to find the right ones for your business
  • Reasons to develop a signature system for you company
  • The importance of confidence and knowing the next steps for your clients
  • The “committed not attached” mindset, what that means, and how it applies to you
  • And more

Resources: 

Connect With Bill Cates:

Connect With Crazy Good Talks®:

About Our Guest:

Bill Cates is a Referral Coach, Speaker, Author, and Dad. He is widely regarded to be the “original” Referral Coach … for good reason! Over the past 25 years, Bill has taught more than 250,000 professionals and business owners how to transform their businesses, to go from incremental growth to exponential growth, by systematically multiplying their best clients.


FEATURE

23. Stop Juggling All The Balls With Erin Botsford CFP®



It’s time to stop juggling all those balls. Having your own business or practice doesn’t have to be so stressful. You CAN create a self managing company. 

In this episode, Deirdre Van Nest speaks with Barron’s top 100 advisor Erin Botsford, CPF®, founder and chief executive officer at The Advisor Authority. Hear about Erin’s extraordinary business success story, how her company supports orphans in Africa and her strategies for creating a business that runs itself. 

Erin discusses: 

  • Why your business shouldn’t be your life, it should be the benefactor of your life
  • Why you NEVER want to be the smartest person in the room
  • How to increase your credibility and make yourself more approachable.
  • How she was able to take 6 months off and still have a rocking business 
  • And more

Resources: 

Connect With Erin Botsford:

Connect With Crazy Good Talks®:

About Our Guest:

Erin Botsford, CPF® is driven to help financial advisors serve more clients, make more money, and have more freedom in their business with the RIGHT training and tools. Her passion is seeing other financial advisors grow their businesses and succeed. This is why she has created an accessible and easy-to-follow course, so you can condense decades into days with the right tools and systems to give you true freedom in your business.