Tag Archives: Business

25. How to be RADICALLY Relevant With Bill Cates



FACT: Your clients are INUNDATED with messages and attention spans are short.

That’s why when you express yourself, you MUST take the time needed to create messages that are relevant and interesting. Messages that stand out, can make or break your client and audience engagement. 

In this episode of Crazy Good Talks®, Deirdre talks to Bill Cates, speaker, referral coach, and member of the Speaker Hall of Fame, about his latest book, “Radical Relevance”. They discuss ways to help financial professionals and entrepreneurs remain relevant in all their messaging so that their target audience can’t help but respond. 

Deirdre and Bill discuss: 

  • Target markets and how to find the right ones for your business
  • Reasons to develop a signature system for you company
  • The importance of confidence and knowing the next steps for your clients
  • The “committed not attached” mindset, what that means, and how it applies to you
  • And more

Resources: 

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About Our Guest:

Bill Cates is a Referral Coach, Speaker, Author, and Dad. He is widely regarded to be the “original” Referral Coach … for good reason! Over the past 25 years, Bill has taught more than 250,000 professionals and business owners how to transform their businesses, to go from incremental growth to exponential growth, by systematically multiplying their best clients.


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23. Stop Juggling All The Balls With Erin Botsford CFP®



It’s time to stop juggling all those balls. Having your own business or practice doesn’t have to be so stressful. You CAN create a self managing company. 

In this episode, Deirdre Van Nest speaks with Barron’s top 100 advisor Erin Botsford, CPF®, founder and chief executive officer at The Advisor Authority. Hear about Erin’s extraordinary business success story, how her company supports orphans in Africa and her strategies for creating a business that runs itself. 

Erin discusses: 

  • Why your business shouldn’t be your life, it should be the benefactor of your life
  • Why you NEVER want to be the smartest person in the room
  • How to increase your credibility and make yourself more approachable.
  • How she was able to take 6 months off and still have a rocking business 
  • And more

Resources: 

Connect With Erin Botsford:

Connect With Crazy Good Talks®:

About Our Guest:

Erin Botsford, CPF® is driven to help financial advisors serve more clients, make more money, and have more freedom in their business with the RIGHT training and tools. Her passion is seeing other financial advisors grow their businesses and succeed. This is why she has created an accessible and easy-to-follow course, so you can condense decades into days with the right tools and systems to give you true freedom in your business.