Humans have been using storytelling to communicate, pass on knowledge and connect for thousands of years.
But, did you know that when you share your wisdom and stories, and package them in the right way, your stories actually become assets in your business?
In this episode, Deirdre Van Nest has a conversation with John LoDuca, founder of Playbook Builder, to discuss the importance of storytelling, packaging your wisdom, and how thought leadership connects AND impacts us all.
Deirdre and John discuss:
- The three core elements of thought leadership
- How stories play a role in thought leadership and why it’s so important to use stories to convey your wisdom
- How Playbook Builder leverages your time and makes it easy to share your wisdom (the most valuable asset your company has)with your clients and team members
- And more
Connect With John LoDuca:
Connect With Crazy Good Talks®:
If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can:
- Quickly build trust
- Help clients make decisions faster
- And Attract and win more business
We’d LOVE to help! Please click here to schedule a free 30 minute Strategy Session with a member of our team.
About Our Guest:
Jon is founder and president of The Wisdom Link (founded in 2002), an intellectual capital development firm where he’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder (founded in 2012), a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top 1⁄2% income earning entrepreneurs from across the US, UK and CAN, Jon is called upon to provide leadership, market strategy and the tactical resources to harvest, package and monetize the unique processes and best practices of leading companies. Jon has been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, founder of The Wisdom Network – a private think-tank, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TED, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.