Monthly Archives: March 2022

Top 10 Tips for Crazy Good Videos With Laura Garfield (Ep. 30)

Business Careers, Education, Public Speaking, Self-improvement, , , , , , ,

Just saying the word…Video. Strikes fear in hearts of even the most courageous advisors and entrepreneurs. 

In addition to hearing your inner critic tell you how bad you look and sound, if you’re not a video expert, filming, editing, and producing a video can be really intimidating! Plus, it’s easy to make mistakes. 

That’s why Deirdre asked Laura Garfield, the co-founder of Idea Decanter ,a video production company focused on helping advisors and entrepreneurs grow their business with video, to share her top 10 tips for making sure your videos are Crazy Good.

Deirdre’s favorite tip is #3. It’s something most people never think about, but if you miss it, your message may not be heard.

Laura discusses: 

  • The top ten tips for creating Crazy Good videos
  • Why bringing your authentic self to your videos, is critical for video success
  • “The strategy for talking directly to your audience – make each viewer feel seen and forming a quick connection with them
  • Why you MUST add captions to your videos 
  • And more

Resources: 

Connect With Laura Garfield:

Connect With Crazy Good Talks®:

If you’d like tools and strategies to effortlessly make emotional connections with and have an emotional impact on your ideal clients so you can: 

  • Quickly build trust 
  • Help clients make decisions faster
  • And Attract and win more business

We’d LOVE to help!  Please click here to schedule a free 30 minute Strategy Session with a member of our team.

About Our Guest:

Laura Garfield spent her teenage years idolizing Jane Pauley and Katie Couric. A thirst for learning and a love of writing had her hooked on broadcast journalism – where you didn’t have to know everything except how to ask the right questions. After graduation, Laura landed her first news gig at a tiny TV station in Hastings, Nebraska. Over the span of more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta. 

Along the way she has written a book, worked as a foreign correspondent, and has lately been drawn to the emerging possibilities of digital storytelling. Instead of a company relying on a big ad spend, with the Internet, you can be a broadcaster of your own brand. Laura believes that all you need to pull it off is a talented content marketing team (like Idea Decanter!) to help you craft your message.

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FEATURE

Why “Killing your Darlings” Is Absolutely Critical in Storytelling (Ep 29)

Business Careers, Education, Public Speaking, Self-improvement, , , , , , , ,

Would you believe that the subject matter of a great story is almost irrelevant?

What makes a story great and what can RUIN it… is all in the editing! Finding the right details in a story to capture the audience’s attention and relate to the presentation’s topic is much more important than having an action-packed story.

In this episode, Deirdre Van Nest reveals the importance of editing and why a great story is not what you leave in but what you take out.

Deirdre discusses: 

  • The number one editing skill you need to develop when writing your speeches and stories
  • Two types of stories every business owner needs to be telling
  • How the Asset Creation Team at Crazy Good Talks helps clients create engaging and strategic business stories
  • Two simple ways to find the details that are distracting and not useful in a story
  • The first steps to take when you start developing your story
  • And more

Resources: 

Connect With Crazy Good Talks®:

 

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How One Presentation Started a Digital Empire With Michael Kitces Part 2 (Ep 28)

Business Careers, Education, Public Speaking, Self-improvement, , , , , , , , ,

Do you want to know the secret behind the success of Michael Kitces, one of the most sought-after speakers and thought leaders in his industry?

Through consistency, practice, and following specific communication strategies, Michael has become the legend he is today.

In this episode, Michael talks to Deirdre and reveals the strategies he uses to improve as a speaker, the most powerful medium to establish yourself as a thought leader (it’s not what you think!), and why if his whole business blew up, his email list is all he would need to get started again (the same is true for you).

Deirdre Van Nest and Michael Kitces discuss: 

  • Michael’s process for improving as a speaker
  • The importance of business storytelling in presentations
  • How to engage your clients and find relevant stories with a strong takeaway
  • His ‘must-do’s for creating a successful digital empire
  • The most powerful medium to establish yourself as a thought leader
  • And more

Resources: 

Connect With Michael Kitces:

Connect With Crazy Good Talks®:

About Our Guest:

Michael Kitces is the Chief Financial Planning Nerd at Kitces.com, dedicated to advancing knowledge in financial planning and helping to make financial advisors better and more successful.

In addition, he is the Head of Planning Strategy at Buckingham Wealth Partners, the co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and FA BeanCounters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View. 

In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

 

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