Monthly Archives: June 2021


12. To Script or Not to Script? How To Know Which Approach Will Keep Your Audience’s Attention

“To script or not to script?” Do you ever ask yourself this question as you prepare for a Crazy Good Talk®?

In this episode, Deirdre Van Nest helps you decide which approach to take for your next speaking engagement –– and why (hint: It’s all about keeping your audience’s attention!). She also dispels the myth that scripting leads to sounding unnatural, and she shares her go-to method for memorizing long presentations. 

Deirdre discusses: 

  • Why scripting is the key to being 100% you in front of your audience
  • Top reasons to memorize your presentation
  • Guidelines on when to go scripted vs. unscripted
  • Why your favorite actors sound completely natural (even though they’re reciting lines)
  • And more


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11. 5 Strategies To Get More People To Attend Your Events With Brad Swineheart

Have you ever had tons of people register for your event, but then, only a few people actually show up? 

It’s frustrating. Especially when you’ve prepared a Crazy Good Talk®. 

Help is here! Whether you’re an advisor, thought leader, or executive, this episode is for you. Deirdre Van Nest talks with Brad Swineheart, senior vice president of business development at WhiteGlove. As an expert in marketing, Brad shares five strategic ways that will increase your event attendance to ultimately get you more appointments.

Brad discusses: 

  • What to ask yourself before you spend a dollar on your marketing event
  • Why timing is everything when it comes to your events, meetings, and marketing campaigns for prospects
  • Why creating a barrier to entry for every registration actually increases attendance
  • Surefire ways to turn registrants into attendees with a follow-up sequence
  • And more


Crazy Good Talks: 7. The Blind Spot of Building Trust With Joey Davenport

Connect With Brad Swineheart:

Connect With Crazy Good Talks®:

About Our Guest:

Brad Swineheart: Brad Swineheart is the vice president of business development at White Glove, he is dedicated to providing advisors with successful marketing methods that generate prospects and clients. He additionally works to uncover the best industry strategies by discovering how advisors in the trenches today are growing their practices.

Episode 10 – The Secret Weapon for Decreasing Your Speaking Jitters — with Jesse Tordsen

Did you know that breathing is a secret weapon for decreasing anxiety and increasing your effectiveness as a presenter?

In fact, when used daily, this secret weapon will give you more peace of mind and help you be more successful in all areas of your life.

In this episode of the Crazy Good Talks® Podcast, Deirdre Van Nest sits down with Jesse Tordsen, owner of Steady Path Healing. As an expert in breathwork, he shares how to use your breath during speaking events and daily life activities. Stay tuned until the end, where Jesse will give you two guided exercises to help you center your energy before you present.

You will learn:

  • How to decrease stress and anxiety when presenting
  • Why tuning into your breath can help you “calm your mind”
  • Two types of breathing exercises to center your energy before you present
  • And more!

Tune in to this episode, to become more aware of the science behind using your breath!]

Resources: Crazy Good Talks® | Deirdre Van Nest | Steady Path Healing Book a Massage | Steady Path Healing | Steady Path Healing Instagram | Breath: The New Science of a Lost Art by James Nestor | Jesse Tordsen | Jesse Tordsen Breathing Exercise Demo