Monthly Archives: August 2021

16. 7 Steps To Creating a Clear Brand Message That Turns Prospects Into Clients With Casey Fuerst

Are you struggling to create a clear brand message? One a 10-year old can understand? 

No matter how long you’ve been in business, messaging is tough! Especially if you’re not a professional marketer. 

In this episode, Deirdre Van Nest gets solutions from Casey Fuerst, the owner of Tic Tac Toe Marketing and a StoryBrand Certified Guide. Casey shares seven easy steps for clarifying your message so that more prospects engage with you. This will transform how you talk about who you are, what you do, and the unique value you bring to your clients.

Casey discusses: 

  • What StoryBrand is (and why Deirdre is a big fan!
  • Why you want to be Yoda, not Luke Skywalker!
  • Seven steps to clarifying your message and helping prospects understand the benefits of working with you
  • How StoryBrand and Crazy Good Talks® strategic stories work together to grab and keep your prospects’ attention
  • And more


Connect With Casey Fuerst:

Connect With Crazy Good Talks®:

About Our Guest:

For 20+ years, Casey Fuerst has worked with small businesses and nonprofits to give them messaging, strategic marketing plans, and collateral materials to support their work. Casey is a certified StoryBrand Guide and uses this framework to increase impact and grow businesses.

15. Writing a Book Using the Crazy Good Talks® Blueprint With Ross Marino

Do you have a book inside you that’s aching to get out?

Of course you do! Well, you’re in luck because the Crazy Good Talks® Blueprint will give you the guidance and structure to write it.

In this episode, Deirdre Van Nest is joined by Ross Marino CFP®, the founder and chief executive officer at Advisor2X. You will learn how Ross Marino CFP® used the Crazy Good Talks Blueprint to write his book. You will also discover how you can use the Crazy Good Talks® Blueprint to make an impact with your words and ideas.

Ross discusses: 

  • How he and co-author Susan Bradley encourage their readers to feel, think, and act differently
  • Tips and tricks he learned from the Crazy Good Talks® Blueprint to help write his book
  • Top three strategies he used to write his book from the Crazy Good Talks® Blueprint
  • How opening up with a bang changed his on-stage experience
  • And more


Connect With Ross Marino:

Connect With Crazy Good Talks®:

About Our Guest:

Ross Marino’s fascination with business and investments started in the 9th grade, when he received a copy of Money Magazine as a birthday gift. That fascination led to his career as a financial planner. He founded Transitus Wealth Partners, which has helped individuals, families, and business owners make decisions through life transitions for over 30 years.

In 2010, Ross founded Advisor2X™ to help other advisors grow their individual and family financial planning and employer plan practices. Advisor2X™ has hosted over 1,000 events in 40 cities for over 30,000 advisors.