Monthly Archives: April 2021

Episode 7 – The Blind Spot of Building Trust — with Guest Joey Davenport



Your ability to build trust and emotional connection may not be as easy to quantify, but research shows, to the consumer, these qualities are MORE important than competency.

In this episode of Crazy Good Talks®, Deirdre sits down with Joey Davenport, International speaker and president of Hoopis Performance Network. Joey and Deirdre share the top four traits consumers look for in a professional, and pinpoint the blind spot of trust, outlining ways experts can become more approachable.

In this episode you will learn:

  • Why competency is the LAST quality the consumer considers when looking for a financial professional
  • How to stand out in a sea of sameness on LinkedIn (sneak peek: Humanize your profile!)
  • How to create favorable introductions to build a strong connection
  • Why if you’re not willing to show appropriate vulnerability with prospects and clients, you may lose them to a professional who will
  • The top 4 qualities consumers consider when choosing a financial advisor 
  • And more!

Tune in to learn more on how financial professionals can create an emotional connection with clients and pinpoint the blind spot of trust.

Resources: Crazy Good Talks® | Deirdre Van Nest | Joey Davenport on LI | Joey Davenport Bio | Trustworthysellinginfo.com | The Soft Skills Gap Article | Hot LZ | Rodger Johnson on LI


FEATURE

Episode 6 – Is Storytelling in Your Sales & Relationship Building Toolkit? Part 2



Creating a real connection with your audience through a “Why Story” is like adding lighter fluid to your presentations, conversations and marketing tactics.

In this episode of Crazy Good Talks®, Deirdre delves into more detail on Why Stories. You will learn why this type of storytelling is so powerful and how to communicate your story to connect on a deeper level with your audience.

In this episode you will learn:

  • How adding Deirdre’s Why Story to her speeches skyrocketed her career
  • The key is to choosing your Why Story so it resonates 
  • Guidelines to help incorporate your Why Story into a presentation
  • The four main ingredients to creating your story
  • And more!

Tune in to learn more about how you can create an emotional connection with your audience and become a Crazy Good Storyteller!

Resources: Crazy Good Talks® | Deirdre Van Nest | Episode #5